At some point in our careers, we were all newcomers, learning the ropes and inevitably making mistakes. I remember when I first dabbled in ABM, I made a few missteps, especially in using intent data correctly. In this blog, I’m sharing those mistakes and the valuable lessons I learned. My hope is that by reading …
Common Intent Data Mistakes Made by ABM Newcomers Read More »
Understanding the intent of your potential customers can be a game-changer for my marketing campaigns. Instead of just leveraging intent data for targeting within the Total Addressable Market (TAM), there’s so much more I can show you. In this article, I’ll guide you on how to harness the power of intent data to craft the …
How to Use Intent Data for Your Marketing Campaign Messaging Read More »
Gone are the days when marketing was a shot in the dark. Today’s marketers prioritize precise targeting, with many turning to Account-Based Marketing (ABM) for effective results. The success of any ABM campaign hinges on a deep understanding of target accounts and crafting personalized strategies for them. This is where intent data becomes invaluable. It …
5 Ways Intent Data Can Enhance Your ABM Campaigns Read More »
Understanding where your potential buyers are in their purchasing journey and connecting with them at the right time is crucial. That’s where intent data steps in. Intent data offers valuable insights into your potential buyers’ behaviour. With it, you can craft personalized sales and marketing strategies, making your account-based marketing (ABM) campaigns more effective and …
What are the Benefits of Intent Data for Your ABM Campaigns? Read More »
