Have you found yourself gravitating towards demand-gen tactics or leaning more towards account-based marketing principles? Ever pondered which of these is the optimal strategy for your business? The truth is, demand generation and account-based marketing aren’t rivals. Think of them more as allies. While each boasts unique strategies and perspectives, their shared goal is clear: …
Demand Generation or Account-Based Marketing? It’s a common question when planning your marketing strategy. Though these two approaches differ greatly, it doesn’t mean you can’t leverage both. In fact, they can complement each other perfectly, bolstering your marketing funnel. Before diving into how they work in tandem and their advantages, let’s clarify the fundamental differences …
Ensuring alignment between marketing and sales is like offering your customers a smooth journey through every step of your funnel. Yet, achieving this isn’t always straightforward. To perfect this alignment, I believe one needs a meticulous strategy from the top, through the middle, and down to the bottom of the funnel. It’s also essential to …
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