Gone are the days when marketing was a shot in the dark. Today’s marketers prioritize precise targeting, with many turning to Account-Based Marketing (ABM) for effective results. The success of any ABM campaign hinges on a deep understanding of target accounts and crafting personalized strategies for them. This is where intent data becomes invaluable. It …
5 Ways Intent Data Can Enhance Your ABM Campaigns Read More »
So you’ve made the choice to implement an Account-Based Marketing (ABM) strategy to target those high-value accounts for your business. Great decision! Now, you might be wondering where to begin. Don’t worry, I’ve got your back. Here’s a simple 8-step guide to help you dive into account-based marketing. Let’s dive in! Step 1: Assemble Your …
9-Step Guide to Getting Started with Account-Based Marketing Read More »
Understanding where your potential buyers are in their purchasing journey and connecting with them at the right time is crucial. That’s where intent data steps in. Intent data offers valuable insights into your potential buyers’ behaviour. With it, you can craft personalized sales and marketing strategies, making your account-based marketing (ABM) campaigns more effective and …
What are the Benefits of Intent Data for Your ABM Campaigns? Read More »
After pinpointing your Ideal Customer Profile (ICP), the next step in your ABM (Account-Based Marketing) journey is developing a Target Account List (TAL). In this post, I’ll explain what a TAL is and highlight the essential areas you should focus on when creating one. What is TAL? A Target Account List (TAL) is a thoughtfully …
A Guide to Building a Target Account List for ABM Read More »
Every sales & marketing team aspires to target the most relevant companies for their campaigns. To achieve this precision, it’s crucial to initiate a data-driven list of the desired audience. This process is rooted in the creation of an Ideal Customer Profile (ICP) and Target Account List (TAL). So, let’s break it down. Firstly, we’ll …
