Have you been hearing a lot about Account Based Marketing (ABM) lately? It’s creating quite the stir in the B2B scene. Especially for B2B SaaS companies aiming for the top-tier, those big enterprise accounts, ABM is becoming their strategy of choice. It’s all about reaching out to those perfect customers with a message tailor-made for …
How to Use Google Ads in Account Based Marketing Read More »
So, you’ve got your Google PPC campaigns up and running. Good on you! But once they’re live, how can you tell if they’re hitting the mark? There are a ton of metrics out there, and it can feel overwhelming trying to navigate through them all. However, not every metric is equally significant. It’s crucial for …
7 Essential Metrics to Evaluate Google PPC Performance Read More »
The foundation of any successful Google Search campaign? Keyword research. Imagine you’re hosting a party and sending out invites. Your keywords are those invitations, determining who attends your party (or in this case, your website). The more accurately I choose my guests (keywords), the better the turnout (clicks and conversions). This is where the true …
The Power of Keywords: Unlocking Success with Google Search Ads Read More »
Did you know that every day, Google handles over 8.5 billion searches from all around the globe? That’s a staggering figure! Just think about what this means for marketers aiming to target specific regions or audiences. This makes Google Search Ads one of the top channels to seize and convert these high-intent search queries. But …
Mastering Google Ads: Unlocking the Power of the Search Terms Report Read More »
Structuring your Google Ads account correctly is key to turning it into a revenue powerhouse. Though account structures may evolve over time, laying down a solid foundation from the outset is essential. In this post, we’ll dive deep into the specifics, providing you with a step-by-step guide to crafting a well-organized Google Ads account. But …
6-Step Guide on How to Structure Your PPC Campaigns Read More »
Getting the most out of your Google ads? Making sure they’re seen by the right people is key. That’s where ad impression shares step into the spotlight, and they’re crucial for marketers to track. Think about this: if your ads aren’t getting impressions, it means Google isn’t showcasing them to your potential audience. That’s a …
Getting ahead in the marketing game is all about knowing your audience. It’s like having a chat over coffee, where you listen intently and respond to what they’re really looking for. Imagine if you could understand your audience’s true intent? You could then offer them content that feels tailor-made for their needs. Not only does …
How to Identify Buyer’s Intent Keywords for Google Search Campaigns Read More »
Google Ad Rank plays a pivotal role in determining the success of a campaign. Ads positioned at the top of the search page naturally draw more attention, leading to potential sales. But here’s the challenge: with limited spots up for grabs and intense competition, how can you ensure your ad makes the cut? The answer …
Ad Rank and Ad Position: How to Secure Top Placements in Google Search Read More »
We all appreciate how Google Ads can be a powerhouse in capturing those high-intent leads and supercharging your revenue pipeline. But let’s be honest, without the right tweaks and adjustments, it can also feel like pouring money down the drain. If that’s been your experience, you’re in the right place. Google Ads optimization is a …
Understanding Ad Quality Score: How to Boost Your Google Search Ads Performance Read More »
