Have you found yourself gravitating towards demand-gen tactics or leaning more towards account-based marketing principles? Ever pondered which of these is the optimal strategy for your business? The truth is, demand generation and account-based marketing aren’t rivals. Think of them more as allies. While each boasts unique strategies and perspectives, their shared goal is clear: …
The common B2B marketing metrics can tell you about how someone has engaged with a piece of content but still, there is a huge lack of details which you need to know to make your marketing strategies more effective. In this blog, I will tell you the next-gen marketing metrics which you need to replace …
Next Gen Marketing Metrics You Should Start Considering Read More »
Demand Generation or Account-Based Marketing? It’s a common question when planning your marketing strategy. Though these two approaches differ greatly, it doesn’t mean you can’t leverage both. In fact, they can complement each other perfectly, bolstering your marketing funnel. Before diving into how they work in tandem and their advantages, let’s clarify the fundamental differences …
Ensuring alignment between marketing and sales is like offering your customers a smooth journey through every step of your funnel. Yet, achieving this isn’t always straightforward. To perfect this alignment, I believe one needs a meticulous strategy from the top, through the middle, and down to the bottom of the funnel. It’s also essential to …
How to Identify and Fix Sales and Marketing Pipeline Leaks Read More »
Demand creation and demand capture are two pivotal terms that every marketer should be intimately familiar with. Both play a significant role in determining the success trajectory of any business. Demand creation is about sparking brand awareness and generating interest among potential customers. It’s the initial touchpoint, introducing consumers to what you offer. In contrast, …
Demand Creation vs Demand Capture: What’s the Difference? Read More »
