LinkedIn Ads are undoubtedly a top-tier channel for B2B Marketing, especially when focusing on lead generation. Studies show that LinkedIn boasts the highest visitor-to-lead conversion rate compared to other platforms. However, to truly maximize the potential of any platform, whether it’s LinkedIn or Google, you have to approach it correctly. Given that advertising on LinkedIn …
Did you know that every day, Google handles over 8.5 billion searches from all around the globe? That’s a staggering figure! Just think about what this means for marketers aiming to target specific regions or audiences. This makes Google Search Ads one of the top channels to seize and convert these high-intent search queries. But …
Mastering Google Ads: Unlocking the Power of the Search Terms Report Read More »
Structuring your Google Ads account correctly is key to turning it into a revenue powerhouse. Though account structures may evolve over time, laying down a solid foundation from the outset is essential. In this post, we’ll dive deep into the specifics, providing you with a step-by-step guide to crafting a well-organized Google Ads account. But …
6-Step Guide on How to Structure Your PPC Campaigns Read More »
“Have you ever noticed how sometimes an ad pops up so often that you start ignoring it? Or how, at other times, you barely even see an ad enough to remember it? That’s where LinkedIn Ad frequency comes into play. It determines how often your target audience sees your LinkedIn Ads within a specified time …
How to Optimize Your LinkedIn Ads Using Ad Frequency Read More »
According to Business Insider, 97% of visitors leave your website without making a purchase on their first visit. Most of these potential customers drift away, never to return. That’s a massive missed opportunity for conversion. Enter retargeting. It’s like a gentle nudge, reminding those who’ve shown interest in your brand but haven’t taken the final …
Why LinkedIn Retargeting is Essential for Your Advertising Strategy Read More »
Getting the most out of your Google ads? Making sure they’re seen by the right people is key. That’s where ad impression shares step into the spotlight, and they’re crucial for marketers to track. Think about this: if your ads aren’t getting impressions, it means Google isn’t showcasing them to your potential audience. That’s a …
Ensuring alignment between marketing and sales is like offering your customers a smooth journey through every step of your funnel. Yet, achieving this isn’t always straightforward. To perfect this alignment, I believe one needs a meticulous strategy from the top, through the middle, and down to the bottom of the funnel. It’s also essential to …
How to Identify and Fix Sales and Marketing Pipeline Leaks Read More »
LinkedIn text ads are a cost-effective way to advertise on the platform. When used correctly, they can deliver impressive results. These ads are specifically designed for desktop viewing, appearing on the right side of your main feed. There’s a limit to how much text you can include — a 25-character headline and a 75-character description. …
Getting ahead in the marketing game is all about knowing your audience. It’s like having a chat over coffee, where you listen intently and respond to what they’re really looking for. Imagine if you could understand your audience’s true intent? You could then offer them content that feels tailor-made for their needs. Not only does …
How to Identify Buyer’s Intent Keywords for Google Search Campaigns Read More »
Google Ad Rank plays a pivotal role in determining the success of a campaign. Ads positioned at the top of the search page naturally draw more attention, leading to potential sales. But here’s the challenge: with limited spots up for grabs and intense competition, how can you ensure your ad makes the cut? The answer …
Ad Rank and Ad Position: How to Secure Top Placements in Google Search Read More »
