Have you been hearing a lot about Account Based Marketing (ABM) lately? It’s creating quite the stir in the B2B scene. Especially for B2B SaaS companies aiming for the top-tier, those big enterprise accounts, ABM is becoming their strategy of choice. It’s all about reaching out to those perfect customers with a message tailor-made for …
How to Use Google Ads in Account Based Marketing Read More »
Understanding the intent of your potential customers can be a game-changer for my marketing campaigns. Instead of just leveraging intent data for targeting within the Total Addressable Market (TAM), there’s so much more I can show you. In this article, I’ll guide you on how to harness the power of intent data to craft the …
How to Use Intent Data for Your Marketing Campaign Messaging Read More »
Gone are the days when marketing was a shot in the dark. Today’s marketers prioritize precise targeting, with many turning to Account-Based Marketing (ABM) for effective results. The success of any ABM campaign hinges on a deep understanding of target accounts and crafting personalized strategies for them. This is where intent data becomes invaluable. It …
5 Ways Intent Data Can Enhance Your ABM Campaigns Read More »
So you’ve made the choice to implement an Account-Based Marketing (ABM) strategy to target those high-value accounts for your business. Great decision! Now, you might be wondering where to begin. Don’t worry, I’ve got your back. Here’s a simple 8-step guide to help you dive into account-based marketing. Let’s dive in! Step 1: Assemble Your …
9-Step Guide to Getting Started with Account-Based Marketing Read More »
Understanding where your potential buyers are in their purchasing journey and connecting with them at the right time is crucial. That’s where intent data steps in. Intent data offers valuable insights into your potential buyers’ behaviour. With it, you can craft personalized sales and marketing strategies, making your account-based marketing (ABM) campaigns more effective and …
What are the Benefits of Intent Data for Your ABM Campaigns? Read More »
After pinpointing your Ideal Customer Profile (ICP), the next step in your ABM (Account-Based Marketing) journey is developing a Target Account List (TAL). In this post, I’ll explain what a TAL is and highlight the essential areas you should focus on when creating one. What is TAL? A Target Account List (TAL) is a thoughtfully …
A Guide to Building a Target Account List for ABM Read More »
Every sales & marketing team aspires to target the most relevant companies for their campaigns. To achieve this precision, it’s crucial to initiate a data-driven list of the desired audience. This process is rooted in the creation of an Ideal Customer Profile (ICP) and Target Account List (TAL). So, let’s break it down. Firstly, we’ll …
So, you’ve got your Google PPC campaigns up and running. Good on you! But once they’re live, how can you tell if they’re hitting the mark? There are a ton of metrics out there, and it can feel overwhelming trying to navigate through them all. However, not every metric is equally significant. It’s crucial for …
7 Essential Metrics to Evaluate Google PPC Performance Read More »
The foundation of any successful Google Search campaign? Keyword research. Imagine you’re hosting a party and sending out invites. Your keywords are those invitations, determining who attends your party (or in this case, your website). The more accurately I choose my guests (keywords), the better the turnout (clicks and conversions). This is where the true …
The Power of Keywords: Unlocking Success with Google Search Ads Read More »
LinkedIn boasts an impressive community of over 800 million users worldwide. Given this reach, it’s no surprise that LinkedIn Ads have emerged as a go-to channel for B2B marketers looking to generate leads and enhance conversions via targeted advertising. Despite its potential, extracting the desired ROI from LinkedIn Ads isn’t always straightforward. A pressing question …
