Artificial intelligence isn’t just a buzzword anymore—it’s reshaping how businesses operate. If you’re a marketer, sticking to the old playbook isn’t an option. With AI, your ABM campaigns can reach heights you’ve never imagined. Stick with me in this blog, and I’ll walk you through how AI can supercharge your ABM game. 1. Identifying the …
How AI Can Take Your ABM Campaign Strategy to the Next Level Read More »
At some point in our careers, we were all newcomers, learning the ropes and inevitably making mistakes. I remember when I first dabbled in ABM, I made a few missteps, especially in using intent data correctly. In this blog, I’m sharing those mistakes and the valuable lessons I learned. My hope is that by reading …
Common Intent Data Mistakes Made by ABM Newcomers Read More »
If you’ve stumbled upon this page, chances are you’re well-versed in Account Based Marketing (ABM). It’s apparent that ABM is on a trajectory to become a favoured approach among B2B brands in the near horizon. But here’s a niggling question: How do you boost engagement with your target accounts without compromising the buying experience? This …
Enhancing Your ABM Strategy with Chatbots: A Simple Guide Read More »
Finding yourself swamped with leads but falling short on conversions? It might be time to consider a shift. A shift towards a method that places emphasis on tailoring your marketing strategies to resonate with specific accounts, ensuring higher conversion rates. Yes, you guessed right – I’m discussing Account-Based Marketing (ABM). In this blog, we’ll dive …
Sales velocity is a crucial metric reflecting the rate at which accounts travel through the sales funnel, providing a basis for revenue forecasting and sales process optimization. A sluggish pipeline velocity often signals friction within the sales pathway, necessitating a collaborative remedy from both sales and marketing teams. This velocity is gauged by multiplying the …
Leveraging ABM for an Efficient Pipeline Acceleration Program Read More »
ABM, or Account-Based Marketing, has gained a lot of traction among B2B companies eager to boost their marketing ROI. By focusing on high-value accounts, ABM allows companies to deliver a tailored customer experience and close deals more quickly. But let’s be clear: ABM isn’t a magic wand. It won’t solve all your marketing challenges overnight. …
Have you found yourself gravitating towards demand-gen tactics or leaning more towards account-based marketing principles? Ever pondered which of these is the optimal strategy for your business? The truth is, demand generation and account-based marketing aren’t rivals. Think of them more as allies. While each boasts unique strategies and perspectives, their shared goal is clear: …
ABM has become a key marketing strategy for B2B marketers over the years. And there is no doubt that ABM has proven to be effective in increasing conversion rates and ROI. The most important part of an effective ABM is the metrics that you need to measure to keep a watch on the performance. In …
Key ABM metrics to measure your campaign success Read More »
The common B2B marketing metrics can tell you about how someone has engaged with a piece of content but still, there is a huge lack of details which you need to know to make your marketing strategies more effective. In this blog, I will tell you the next-gen marketing metrics which you need to replace …
Next Gen Marketing Metrics You Should Start Considering Read More »
Demand Generation or Account-Based Marketing? It’s a common question when planning your marketing strategy. Though these two approaches differ greatly, it doesn’t mean you can’t leverage both. In fact, they can complement each other perfectly, bolstering your marketing funnel. Before diving into how they work in tandem and their advantages, let’s clarify the fundamental differences …
