August 19, 2023

Google ads impression share

How to Improve Impression Share in Google Ads

Getting the most out of your Google ads? Making sure they’re seen by the right people is key. That’s where ad impression shares step into the spotlight, and they’re crucial for marketers to track. Think about this: if your ads aren’t getting impressions, it means Google isn’t showcasing them to your potential audience. That’s a …

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Sales and marketing pipeline leakage

How to Identify and Fix Sales and Marketing Pipeline Leaks

Ensuring alignment between marketing and sales is like offering your customers a smooth journey through every step of your funnel. Yet, achieving this isn’t always straightforward. To perfect this alignment, I believe one needs a meticulous strategy from the top, through the middle, and down to the bottom of the funnel. It’s also essential to …

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