So, you’ve got your Google PPC campaigns up and running. Good on you! But once they’re live, how can you tell if they’re hitting the mark? There are a ton of metrics out there, and it can feel overwhelming trying to navigate through them all. However, not every metric is equally significant. It’s crucial for …
7 Essential Metrics to Evaluate Google PPC Performance Read More »
The foundation of any successful Google Search campaign? Keyword research. Imagine you’re hosting a party and sending out invites. Your keywords are those invitations, determining who attends your party (or in this case, your website). The more accurately I choose my guests (keywords), the better the turnout (clicks and conversions). This is where the true …
The Power of Keywords: Unlocking Success with Google Search Ads Read More »
LinkedIn boasts an impressive community of over 800 million users worldwide. Given this reach, it’s no surprise that LinkedIn Ads have emerged as a go-to channel for B2B marketers looking to generate leads and enhance conversions via targeted advertising. Despite its potential, extracting the desired ROI from LinkedIn Ads isn’t always straightforward. A pressing question …
LinkedIn Ads are undoubtedly a top-tier channel for B2B Marketing, especially when focusing on lead generation. Studies show that LinkedIn boasts the highest visitor-to-lead conversion rate compared to other platforms. However, to truly maximize the potential of any platform, whether it’s LinkedIn or Google, you have to approach it correctly. Given that advertising on LinkedIn …
Did you know that every day, Google handles over 8.5 billion searches from all around the globe? That’s a staggering figure! Just think about what this means for marketers aiming to target specific regions or audiences. This makes Google Search Ads one of the top channels to seize and convert these high-intent search queries. But …
Mastering Google Ads: Unlocking the Power of the Search Terms Report Read More »
Structuring your Google Ads account correctly is key to turning it into a revenue powerhouse. Though account structures may evolve over time, laying down a solid foundation from the outset is essential. In this post, we’ll dive deep into the specifics, providing you with a step-by-step guide to crafting a well-organized Google Ads account. But …
6-Step Guide on How to Structure Your PPC Campaigns Read More »
“Have you ever noticed how sometimes an ad pops up so often that you start ignoring it? Or how, at other times, you barely even see an ad enough to remember it? That’s where LinkedIn Ad frequency comes into play. It determines how often your target audience sees your LinkedIn Ads within a specified time …
How to Optimize Your LinkedIn Ads Using Ad Frequency Read More »
According to Business Insider, 97% of visitors leave your website without making a purchase on their first visit. Most of these potential customers drift away, never to return. That’s a massive missed opportunity for conversion. Enter retargeting. It’s like a gentle nudge, reminding those who’ve shown interest in your brand but haven’t taken the final …
Why LinkedIn Retargeting is Essential for Your Advertising Strategy Read More »
Getting the most out of your Google ads? Making sure they’re seen by the right people is key. That’s where ad impression shares step into the spotlight, and they’re crucial for marketers to track. Think about this: if your ads aren’t getting impressions, it means Google isn’t showcasing them to your potential audience. That’s a …
Ensuring alignment between marketing and sales is like offering your customers a smooth journey through every step of your funnel. Yet, achieving this isn’t always straightforward. To perfect this alignment, I believe one needs a meticulous strategy from the top, through the middle, and down to the bottom of the funnel. It’s also essential to …
How to Identify and Fix Sales and Marketing Pipeline Leaks Read More »
