Hey There!

Over the course of 12 years, my path as a B2B SaaS marketer has been defined by an unrelenting pursuit of growth and success. Specializing in demand generation, account-based marketing (ABM), and digital advertising, I’ve become an architect of pipeline revenue growth. 

My journey has seen me steer large-scale demand generation campaigns, effectively driving down customer acquisition costs and magnifying returns on ad spend. My keen mastery of ABM and digital advertising has allowed me to successfully target and captivate key markets, resulting in significant boosts in pipeline revenue. 

Leading diverse teams of marketers, my shared mantra of data-driven strategy has been the lighthouse amidst a sea of constant change. This steadfast approach has allowed us to pioneer innovative strategies that consistently usher in transformational business growth. 

Yet, my journey doesn’t stop at the office. Off the clock, you’ll find me traversing unexplored paths, capturing life’s wonders through my camera lens, or out on the field, immersed in the thrill of a soccer match.

Picture of Debjit Sen on the About Me section on his website Marketing with Deb

B2B SaaS Companies I Have Worked With

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My Expertise

Areas of B2B SaaS Marketing which I have learned and experienced over more than a decade. 

Account Based Marketing

Account Based Marketing

6+ years of experience in strategising and executing multi-channel 1:1 and 1:few ABM campaigns across geographies.

Demand Generation

Demand Generation

12+ years of experience in generating and capturing demand through both inbound and outbound channels.

Digital Advertising

Digital Advertising

Specialized in LinkedIn, Google and Programmatic Ads

FAQ's

Common Questions I Receive

How many years of experience do you have?

I have a total of 12 years of experience in B2B Marketing. Throughout my career, I have worked with both B2B services and SaaS brands, assisting them in creating and capturing demand through effective demand generation and account-based marketing programs.

Which target geographies do you have experience working in?

I have primarily worked in the US and APAC regions, targeting accounts from diverse industries such as Banking & Finance, Retail, CPG, Aviation, Hospitality, and Automobile.

Do you have experience working with startups?

Absolutely. Over the past 7 years, I have been actively involved in working with B2B SaaS startups, contributing to their growth from the initial stages (0 to 10 journey) and beyond.

Do you have experience in managing teams?

Yes, I have been leading marketing teams for the past 8 years. Throughout my career, I have successfully managed teams of various sizes, with the largest team comprising 12 talented professionals.

Discover how I can guide you in your SaaS Marketing journey

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